Have your website translations done by SEO professionals

perfection is in the details

Search engine optimization for translated websites

The importance of SEO translations: the case study of an online shop

If you want a website to appeal to the target market, you cannot simply translate it word-for-word. Instead, you must provide a professional translation based on comprehensive keyword research for the target group, the sector and the market. When you offer texts that are SEO-optimized for each individual country, you help to improve the ranking of the website all over the world. Moreover, search engine rankings depend not only on the length of your texts, but on their quality. Your content must distinguish you from the competition, provide useful facts and, where applicable, answer typical customer questions.

When deciding whether to buy from an online shop, customers don’t just look at the manufacturer information: they also want to be informed about a product’s potential uses and benefits. To this end, providers must ensure customer-oriented texts that provide information about the meanings of abbreviations and jargon. Consider, for example, a television whose screen size is given in inches – a unit of measurement that, for customers in many parts of the world, does not provide an accurate idea of size. Just as importantly, technical terms like Full HD, 4K, QLED and OLED, Smart TV, HDMI, triple tuner, CI+ slot, viewing angle stability and VESA standard should be conveyed appropriately in the text and in the translation by professional translators.

In addition to this website content, elements such as metadata, alt tags for images, correct button formulations and ‘call-to-actions’ should all form part of the website translation work. This is because the use of such elements delivers positive usage-related KPIs (key performance indicators) to the search engine, thus positively influencing the search engine ranking and the converstion rate on your wesite. Together, SEO-optimized translations and good usage-related KPIs deliver more customers and, ultimately, more sales.

basics

The fundamentals of a great website translation

Localizing a website

The professional localization of your website forms a pivotal element of your internationalization strategy, since without it, you run the risk of not being able to connect with international customers. As an element of translation, localization is the ongoing process by which the contents of your website are adapted to linguistic conventions and typical language usage in your respective target markets. Alongside these linguistic considerations, an effective website translation also demands an understanding of cultural particularities. The advantages of localization by native-speaking professional translators are clear, since these are the people best placed to connect with customers on the same wavelength and, crucially, to create trust. Native speakers are fully acquainted with the rules of the language and can formulate your customer messages in the way that will best appeal to the target market. They increase the credibility of your brand in a new market, ensure a top-notch user experience and are uniquely placed to positively impact sales.

Localization by professional translators from the target language area

Localization doesn’t only require standard knowledge of the relevant language; rather, there may be considerable variations in language use within each country or region where a language is spoken. Any translation to English, for example, must be adapted to the target market: there are significant differences between British and US English that should be taken into account in any website translation. In the German-speaking world, the situation is similar – a website written for the German market must be adapted accordingly for target markets in Austria and Switzerland. Online shops that fail to account for country-specific or regional terms may forfeit the chance to acquire new customers. Similar challenges exist for French, which is also spoken in Swizterland and Belgium, and for Spanish and Portuguese, which are spoken in different variants in Europe and South America.

Translating the formatting

The fine details of a professional translation are an all-important quality criterion. With this in mind, we don’t just provide you with skilful translations, but attend to important aspects that are often ignored or forgotten. Adapting the time and date format to the system of the target country, using the local currency, and applying the correct characters or symbols are all things we take time to get right.

Content management systems for international websites

Usually, content is implemented on websites with the help of content management systems (CMSs) like WordPress und Typo3. If you don’t want to give a translator direct access to the pages of a CMS, it’s relatively easy to export or import content for translation using plugins. Translation can then be carried out in an external CAT tool, which saves costs in the long term by using a translation memory.

Technical collaboration on website translations

Collaboration on translations can occur in a variety of ways. One of these is to allow the translator to work directly in the CMS backend, which saves time on the import and export of texts and allows the translator to see how texts will fit on the website in terms of length. Our professional translators have basic knowledge of CMS maintenance and HTML. Highlighting or special markup can be implemented directly by you.

Professionally edited website translations

We strive for high customer satisfaction through the provision of professional translations. For this reason, only proven professional translators within our team are entrusted to carry out translation work. To ensure that high quality standards are adhered to, all translations are proofread by a qualified and experienced editor as part of our agency workflow. This ‘dual control’ principle guarantees that different language versions of your website are implemented at an optimal level of quality.

website translation with mondis

Have your website localized flawlessly by professional translators

Want to have your website translated by professionals? MONDIS is the partner for you. We translate websites, blogs, online shops and product descriptions to the highest quality standards. Our translators deliver expertly crafted texts that are tailored for the sector and effectively convey your company and brand. By taking time to understand your target groups, we find the right tone and style to meet your customers on their wavelength. In doing so, we help you increase visitors to your website, improve conversion and acquire new customers.

Only professional translators can ensure that all the requirements of an effective website translation are met – which is why, with MONDIS, your texts will always be handled by native speakers with many years of translation experience. All of our translators are trained in the principles of SEO and will translate the content of your website in line with sector-specific expectations and standards. Let our team of experts deliver tailored content for your international website.