Using SEO translations to target international customers
SEO is one of the most important tools in digital marketing. As a marketing channel, it influences numerous factors for international business success. With SEO translation by a native speaker, new customers can be acquired and targeted. By integrating relevant keywords into the content, rankings with a high value for your own company are created and visibility in the search engines is sustainably increased.
SEO translation
What is an SEO translation?
An SEO translation is not just a word-for-word translation, as is the case with literary and classic translations. An SEO translation is preceded by dedicated keyword research for the international market. The keyword set of the domestic market can be used as a basis, but must be supplemented with local specifics. In an SEO translation, keywords are integrated that place a special focus on the habits of the target market. This can involve the different use of terminology, but also dialects if these are prevalent in the language area.
Use of keywords in SEO translations
SEO translations focus on what people search for in different regions and develop strategies that take these findings into account. Researched keywords are integrated into the translation in a meaningful way. This can involve the meta title, but also subheadings or content extensions. A key requirement of search engines is that the resulting text is appealing, perfectly addresses the customer and is grammatical and expressive. Only high-quality content can achieve very good rankings overall.
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Objectives of SEO translations
Improving visibility in search results: Every website owner wants their website to appear at the top when a user searches for a specific term. Quality SEO translations give you visibility in search engines and thus promote the growth of your brand.
Engagement on the website: If you provide the content of your website in different languages, you will get more visitors and increased engagement. To do this, you need to provide your visitors with relevant content.
Improved communication Customers will only identify and communicate with your brand if they understand you better. Therefore, translations are an effective way to improve communication between customers and a brand. It helps them understand the services you offer and whether they can and should use your services.
Increased sales figures When customers can understand your service offering, sales are bound to increase. As a result, you will have a fruitful sales success that will help improve your revenue and it will be easier to make a profit.
Improved user experience: By making yourself visible and communicating effectively, you can offer users a better experience. In addition to making your business more visible to your audience, SEO translation can increase your sales. It can also help improve your customers’ satisfaction and trust in your brand.
Planning SEO translations
Basics of an SEO translation
The first step is to find out which languages should be included on the website. Google Analytics can help to compile statistics on traffic, including visitors. Of course, your own corporate strategy also has an influence, as each target market in which you want to offer your services and products should have its own website or landing page with an SEO translation. A relevant SEO aspect can be to use a separate URL or domain extension to clearly differentiate the international pages from one another. Alternatively, you can use a directory structure. The structure of the website can differ from the original page based on the keyword research, if this makes sense.
Localize SEO translations by a native speaker
To ensure quality, comprehensive keyword research forms the basis. On this basis, the website can be localized and translated into the correct form by a native speaker. This is not just about the content on the website; buttons and menu items also need to be translated in line with the habits of the target market. This is the only way to create a coherent overall picture and a positive user experience that is associated with the website. Take the opportunity to rely on an experienced SEO translation agency such as MONDIS, which works exclusively with native speakers and can guarantee you the desired quality.
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Important steps for an SEO translation
Find the most important keywords for your website that define your niche and that your audience searches for most often. You should also select the primary and secondary keywords that can improve your visibility.
The next step is to incorporate these keywords into the content. It would help if you did this in a smart way without compromising the meaning and flow of your website’s content. So don’t randomly insert the keywords here and there, but get help from an expert to incorporate them flawlessly.
Define the structure of the localized website and regularly check all relevant SEO KPIs in order to make targeted improvements. zu können. Even with a functioning website, optimizations are possible.
GET IN TOUCH
MONDIS gives your website international visibility with professional SEO translations
We adapt existing SEO texts for all desired languages and markets and advise you on all factors that will make your multilingual website visible in the target markets.
Contact: Michael Quast, Managing Director
Phone: +49 30 48496622-0
E-mail: kontakt@mondis.de